edgyveggies

  You Are

A restaurant manager, chef, parent, or someone else who influences what other people eat

  The Problem

People think healthy foods are depriving and bland, and so avoid them

  The Solution

Describing the tasty and enjoyable attributes of healthy foods makes people more likely to choose them

  The Result

People eat and enjoy more vegetables and plant-based foods, which help fight chronic disease and support sustainable planetary health

How to Do This Activity

1. Select a healthy dish to promote

2. Make sure the dish tastes good

3. Create a taste-focused label for your dish

4. Evaluate your progress and share your story

OPTIONAL: If you want to evaluate the impact of this toolkit on diners, food managers should give a sample of them the pre-toolkit survey before doing the toolkit activities and the post-toolkit survey after doing the activities. Go here for a Google Doc version of the survey.

Or, click here to download a PDF of the toolkit.

Content Developers

Brad Turnwald

Danielle Boles

Maggie Perry

Alana Conner, Ph.D.

Alia Crum, Ph.D.

M. Amedeo Tumolillo

Design Lead

Juli Sherry

Partners

Stanford Mind & Body Lab

Stanford University Residential & Dining Enterprises

Menus of Change

World Resources Institute Better Buying Lab

The Culinary Institute of America

Funder

Robert Wood Johnson Foundation

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